Slay It Safe
Brand, Campaign, Digital, Featured, Photo
Rebranding with millennial inspired attitude.
REBRANDING BEAUTY AND PROTECTION WITH MILLENNIAL INSPIRED ATTITUDE
CHALLENGE: Beauty Protector is a cult favorite and top seller on Birchbox, a beauty product box service, that needed a refresh. The opportunity was to update the identity and visuals to appeal to a younger millennial audience whose fast-paced lifestyles and beauty regimens demanded extra protection while still maintaining a tie to the original brand for an already large loyal base of customers.
MEET YOUR NEW BFF,
EFFORTLESS FEMININE BEAUTY WITH AN EDGY FLAIR
SOLUTION: The new Beauty Protector brand merged the world of elevated beauty with a youthful edge. We redesigned the logo, retaining original elements reimagined with a simplified and chic new look. We developed a special foil-based label design with a pop of shine giving our feminine color palette a more premium and elevated feel. Our photo shoot brought the brand to life with playful, edgy, and trend-forward styling and storytelling.
TAKING A BRAND FROM GOOD TO GREAT WITH TREND-SETTING STORYTELLING
RESULTS: We defined a new chapter for Beauty Protector, expanding audiences and boosting sales leading to the Birch Box Top Product Award and 100k+ reviews.