Client: DonJoy Performance
Role: Creative Director

DonJoy Performance needed to build deeper storytelling into their brand and products. They needed to bring to life how their best-in-class medical expertise and knowledge made for better products athletes required.

We created a new look and feel and campaign to illustrate the innovative technology and in-depth scientific and medical expertise designed into our products. We brought to life dynamic forces at work on an athlete in motion, bringing attention to the specific technological aspects of how our products keep athletes in the game.